WIDNES CORPORATION
CREST

This is the crest that was carried on the side of most Widnes Corporation buses. The name on the crest "Industria Ditat" is latin for Industry Enriches.
The kiln and chemical vat on the top of the crest represented the Widnes chemical industries, of which Widnes is well known worldwide.
The honey bees and the bee hives represented the workers of Widnes and the red rose flowers represented the county of Lancashire.
  Widnes used to be a Lancashire town and is now in the county of Cheshire and has been since the 1974 Widnes - Runcorn merger.
This merger of the two towns formed the new borough of Halton.
The name Widnes Corporation  along with the crest was dropped in 1974 and replaced by the present day name of Halton Transport.